Stirling Sports

Shop at Stirling Sports for sportswear and activewear, from big brands, adidas, Nike, Asics, Under Armour and more. We sell a range of supporters jerseys for the All Blacks, NBA Basketball, NRL, as well as the latest Running and Training gear.

Stirling Sports opened their first Store on Dominion Road in Auckland in 1964. The first Stirling Sports franchises were awarded in 1983 after Stirling Sports had invested almost 20 years in developing the best sports retail stores in New Zealand.

The Stirling Sports group are pioneers of business format franchising in New Zealand, under the direction of the group founder and former Managing Director, Colin Taylor. Today the name Stirling Sports has very high customer recall, great reputation, and loyal customers, and remains the largest nationwide chain with high profile stores servicing the community in all major cities and towns.

New ownership in 2006, saw the roll-out of a new store format, which signified a new direction for the Group with its High Street and Mall based stores. Presently, the Stirling Sports Group has over 40 stores and continues to grow.

One of the strengths of the Stirling Sports Franchise Network is the Buying Groups. Buying groups are a collection of experienced retailers with knowledge of the category. They view the ranges presented by the major brands and select the products best suited to our stores, giving you confidence in our range.

Stirling Sports originally went online in February 2008. In 2010, the website changed ownership to Russell Fowler and Sue Dawson, who hold the Stirling Sports Dunedin Franchise. In 2016 the Stirling Sports Franchise Company brought the online business back in-house to utilise as a key marketing platform and represent the company's identity. As the online consumer grew, the website required an upgrade to meet the demands of a new generation of customer. With the guidance and expertise of Firebrand, the Stirling Sports website received a facelift to reflect the new direction of stores.